Martinelli Looks For Ways To Improve His Image

Martinelli Looks For Ways To Improve His Image

Thursday, October 06 2011 @ 11:36 AM COT
Contributed by: Don Winner
Views: 73
Before leaving for his official visit to the Dominican Republic, President of the Republic, Ricardo Martinelli, gathered his team of image consultants so they could present to him the results of a task he assigned to them weeks ago: What can be done to improve his image? The strategists already had an answer. They advised him to abandon unpopular projects which awaken voices against them among the people, which could be among the causes of the precipitous 20-point decline in Martinelli’s popularity recorded in the last survey.
The Tower Falls: The Mega Project Financial Tower – popularly dubbed “La Tusa” – would be the first casualty of the new strategy to improve the presidential image. That’s $250 million dollars that could be better used with greater impact, better social benefit, and what’s more could also help contain the fall in popularity polls, the presidential strategists argued. The project, to be built on land where the former US Embassy was located, was a project created by the former Minister of Economy and Finance, the Panameñista Alberto Vallarino, and would serve to house government offices. The multi million dollar project raised voices among the popular sectors, historians, medical associations, artists, professionals and various sectors – that first opposed the destruction of the old headquarters of U.S. diplomacy – and who also warned that it would be invasive to the Santo Tomas historic monument.

The New Official Bet: The interviewers will take to the streets in the coming days to know the opinion of the population, and so the strategists expect the government to initiate action. Marcos Gandásegui, a sociologist and opposed the construction of the tower, gave his opinion to La Estrella, saying “the president actually played his cards well in the first two years of his government, skillfully using the media, the whole state apparatus was spent caring for the president’s image. However, this picture fell. You can see in the polls, and I don’t think these strategies will have the same results.” However, he said it would be “an excellent decision to not build the tower.” Gandásegui believes that with decisions such as this, “all the Panamanian people will breathe with a little hope that positive steps are being taken, which can be rectified.”

Analyst Renato Pereira thinks the president is a man who is “very attentive” to the public, and he would not be surprised if in the coming days machinery shows up on the land in Paitilla that was transferred to a florist to begin the construction of a park, or if the construction of the tower is suspended to improve his image. Another person who is in favor of the suspension of the multi million dollar tower project is Fernando Aramburú Porras, of the Belisario Porras Foundation. He thinks the Executive should reconsider this “unnecessary and undesirable” project to give this land for public use for the benefit of the majority, he said.

More Popular Contact: Another recommendation from the strategists was to continue to promote the construction of small projects and visiting communities in both suburban and rural areas on the outskirts of the capital and in the interior of the Republic. They say such projects allow for greater contact with the population, and directly impact the way people see government management. At the end all of this can translate into a better perception and favorable votes when the pollsters take to the streets. (Estrella)

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